Inrix Predictive Traffic Teams up with ClearChannel
Inrix is taking another big step forward to bring predictive traffic information to a GPS near you with an agreement they inked with ClearChannel, provider of FM based traffic data feeds. This is good news, as both Cobra and Garmin use Clear Channel's data feeds with their higher end units. So instead of seeing that it's raining out and then getting in a traffic jam, with Inrix's predictive technology, the traffic feed looks back at other days that it rained, and figures out that traffic slows way down on specific roads. It then predicts those slow downs and I would assume, feed it to my Car GPS to tell me that there will be a slow down on a certain road. Very cool, very big potential.
See our related article on Inrix working with Tele Atlas, as well as more background on Inrix.
See our Preview of the Cobra NavOne 4500 GPS with Traffic Feeds.
Inrix will integrate Total Traffic Network's real-time traffic incident data into its predictive and forecast traffic services, making it available to its customers. In turn, Clear Channel's Total Traffic Network, which services more than 125 markets in three countries, will now make Inrix's predictive and forecast traffic flow information available to its customer base, including broadcasters and real-time traffic navigation systems.
"Inrix is a leading innovator in the real-time traffic services market, delivering high quality predictive forecast information," said Clear Channel Traffic Senior Vice President, Lance Locher. "By combining Total Traffic Network's unparalleled real-time traffic reporting data with Inrix's data, we're elevating the entire traffic reporting industry to a new level, one with a more complete, in-depth traffic reporting service."
"Clear Channel's Total Traffic Network covers more metropolitan areas than any other and was a natural choice for Inrix in striking this collaboration," said Bryan Mistele, President and CEO of Inrix. "Together, we're positive that we can help millions of travelers eliminate time and stress from their daily commute."
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Posted by Scott Martin at November 9, 2005 6:29 PM