February 14, 2006

TomTom now #2 in US for Mobile GPS

tomtomlogo2.jpg The fourth quarter was pretty sweet on TomTom as they are reporting that they are #2 in mobile GPS sales in the US. Their share of the market is up 250% in the previous six months as the TomTom GO 300 and the TomTom GO 700 have done well in the eyes of the US shopper. TomTom now represents 25% of mobile GPS sales in the market, according to NPD, a market measurement company. The mobile GPS segment is one of the hottest segments for growth right now, as it grew 192% from 2004 holiday season to the 2005 holiday season.

“We are extremely pleased with the recent NPD results showing TomTom’s #2 position in mobile navigation," said Jocelyn Vigreux, President of TomTom USA. “This data shows that from the time we started selling the GO line, hundreds of thousands of new customers have turned to TomTom to meet their portable navigation needs. We strongly believe that we have only hit the tip of the iceberg with these performance numbers. We have millions of new customers to attract and believe that even today’s TomTom GO buyers will become purchasers of higher-performance TomTom portable navigation devices in the future.”

Garmin has been on a tear lately, without much news from Magellan in this category. This period has also seen a lot of new GPS units from "Other" makers like Mio, Fine Drive, Lowrance, among others.

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Posted by Scott Martin at February 14, 2006 2:20 PM

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