TomTom finds its coffee at Dunkin’ Doughnuts

TomTom announced that it has incorporated the Dunkin’ Doughnuts franchises into its Point of Interest (POI) database for its GPS products. This means adding over 4,400 Dunkin’ Doughnut outlets and over 2,700 Baskin-Robbins outlets nationally. That’s a lot of doughnuts and ice cream outlets. So if you have a TomTom unit and go to the Plus services area of their website, you’ll be able to download the Dunkin’ Doughnut’s POI database onto your unit.

So, the GPS Lodge is based in Massachusetts (where I swear they have half the Dunkin’ Doughnut’s franchises) just like TomTom’s US offices, and the headquarters of Dunkin’ Doughnuts, so we don’t see it as a surprise that these two companies struck a deal. Up here in Massachusetts, you can’t drive too far without seeing a Dunk’s, as most people affectionately know it, and often times you see them almost across the street from each other. Don’t think that people are buying doughnuts only there, as only a small fraction of their revenue is from the delicious little delights – oh no, the revenue comes from the coffee. A lot of people are pretty rabid fans of the coffee from Dunk’s so it’s no surprise that people would rely on their GPS to find their Dunk’s Coffee. Chances are that Jocelyn Vigreux, President, TomTom USA passes by a few Dunkin’ Doughnut’s on the way to work.

John Gilbert, VP of Marketing for Dunkin’ Donuts commented, “We continually strive to make Dunkin’ Donuts chains more accessible to our on-the-go customers who rely on their daily cup of coffee. Because TomTom is becoming a household name in navigation, we see fantastic exposure and opportunity in having our corporate logo appear on everyday driving routes of TomTom customers.”

TomTom is always happy to serve their customers, and the downloadable POI database for the use of some rabid fans of Dunk’s is no surprise. “In the near future the use of navigation systems will be just as much part of the daily routine as drinking coffee,” said Jocelyn Vigreux, President, TomTom USA. “At TomTom we feel that navigation is personal, and have therefore created many customized points of interests to meet the varying needs of our customers. Our agreement with Dunkin’ Brands brings another level of convenience and customization to our customers.”

The Dunkin’ Donuts and Baskin-Robbins logos are a downloadable POI option. To download the POI data file, TomTom customers can simply go to www.tomtom.com/plus and click on either, or both, of the downloadable POI sets.

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