GPS Driving Productivity
We all know how nice it is to use your GPS to find your way to someone's house, a coffee shop in another town, or to a business that you haven't visited before. The GPS is changing how big companies do business as well, with better tracking of fleets, and better routing so that the most efficient delivery schedule can be set up to minimize miles driven and gas consumption. There’s a pretty good write up today at Wired News that reveals how a GPS with pretty basic functions is used to help an author visit more bookstores than though possible all due to the routing and reliability of the GPS. Author J. A. Konrath is using his GPS to increase book sales of his latest mystery.
Author J.A. Konrath is going out on tour supporting his latest Jack Daniels mystery “Rusty Nail” on a 500-store tour. That’s a lot of stores to hit, up to 8 a day. He blew away his publisher when he hit over 100 stores on the last tour using a GPS, when they originally planned on hitting only 11. The “magic” of the GPS revealed itself on the first tour:
"I could punch in Borders or Barnes & Noble or Waldenbooks and it would not only find all of the ones within 50 miles for me, it would give me their phone numbers so I could call them first, from the car, to let them know I was coming," Konrath said. "This could not have been done even three years ago. The fact that you could do it now was absolutely mind blowing for me."
Via Wired News
Read More in: GPS News
Share this Article with others:
Related Articles:
Came straight to this page? Visit GPS Lodge for all the latest news.
Posted by Scott Martin at June 15, 2006 8:35 AM
Mailing List
Subscribe - RSS
