TomTom and Fiat Join up to offer the TomTom ONE
TomTom and Fiat have joined forces in the French market to offer the TomTom ONE in an options package that includes air conditioning, ally wheels and the TomTom ONE. TomTom continues to develop its automotive arm and the deal with Fiat further demonstrates this strategy. With a quick to market introduction and the added benefit of easily upgradeable software, TomTom’s navigation solution provides an attractive proposition.
“The adoption of the TomTom ONE for the Grande Punto demonstrates that car navigation can offer all the innovative features Grande Punto drivers would want at a great price point,” said Antoine BURGUIERE, Fiat France, product marketing coordinator Fiat PC. “As the standard in personal navigation market, TomTom was the obvious choice for us to work with.”
“Our partnership with Fiat France highlights TomTom’s continued success in the automotive market. This is yet another example of a high-profile collaboration, enabling TomTom to offer Grande Punto drivers all the advantages offered by the TomTom ONE.” said Harold Goddijn, TomTom chief executive officer. “We continue to position ourselves as a serious proposition to the automotive market. With our market leading navigation, we can provide quick and easy installation at a very competitive price point.”
Read More in: Automotive GPS | GPS News | TomTom GPS News
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Posted by Scott Martin at June 23, 2006 9:46 AM
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