July 11, 2006

NAVTEQ and LandSonar sign agreement - Traffic Prediction

LandSonar, a leading supplier of network delivered predictive traffic products, announces a broad, technology and product licensing agreement with NAVTEQ. LandSonar has licensed to NAVTEQ its core LandSonar Predictive Speed (LPS™) product, which offers predictive speed values with extensive coverage of the US continental road network. LPS in NAVTEQ format for the continental US is now available directly from LandSonar and will be available from other parties as an integrated part of NAVTEQ map data in the coming months. It will be interesting to see how this develops, and where NAVTEQ brings this out. Could this be in your next GPS? That's what I want - totally aware GPS navigation.

LPS, one of a series of products stemming from LandSonar’s complete, accurate predictive capability, projects speeds to the NAVTEQ linkID and traffic code level in increments as short as fifteen minutes. With this key new tool and its granularity, estimated delivery windows, arrival times and travel durations are significantly more precise. LPS and NAVTEQ® map data are designed for use with all market leading routing and mapping management tools.
“NAVTEQ continues to enhance its portfolio of creative traffic content to bring higher levels of functionality to navigation products.” said Howard Hayes, vice president, Dynamic Content product management. “So, we are pleased to be further building our relationship with LandSonar, an innovative data supplier who obviously shares our vision. We look forward to further developments.”

LandSonar has been at work for over three years collecting billions of open and proprietary historic GPS and sensor observations to develop a highly accurate predictive capability. It is first to market full coverage forecast traffic data products to commercial, consumer and government customers. These businesses now use LandSonar powered products like NAVTEQ map data to increase fleet efficiency, improve customer service and reduce wasted time on the road.

“NAVTEQ is the standard bearer for map accuracy and coverage in North America. Our data’s accuracy is a complement to their approach of quality first.” said Robert Reid, executive vice president and co-founder at LandSonar. “Until now, digital maps have limited the expression of speed to static speed limits. With LPS, it is now possible for map data to reveal the reality of ‘rush hour’ in a way that is easy for navigation and routing solutions to use. The plans NAVTEQ has for LPS promises to fundamentally change routing and navigation.”