July 27, 2006

Traffic.com Adds Coverage to 10 Metro Areas

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Traffic.com announced that the Company has expanded its geographic coverage from 40 to 50 U.S. metropolitan areas. More than 120 million drivers now have access to free, real-time traffic information online and on-the-go. Traffic.com’s 10 new metropolitan areas are Albany, NY; Birmingham, AL; Greensboro, NC; Indianapolis, IN; Louisville, KY; Nashville, TN; New Orleans, LA; Raleigh-Durham, NC; Tulsa, OK; and Tucson, AZ. The expanded coverage enhances Traffic.com’s nationwide solutions and services supplied to business partners, government agencies, and consumers.

Traffic.com collects data via the combination of proprietary, state-of-the-art roadside traffic sensors, government sources, and locally-specialized operations teams. Since its inception, the Company has advanced the traffic industry with innovative technology to ensure traffic data quality. In addition to ongoing efforts to improve traffic collection through sensor deployment, Traffic.com marks the fourth anniversary of its Traffic Data Excellence Program and continues its focus on integration of select sources of best-of-breed data obtained from vehicle-based toll tags, GPS-based devices, and cellular signaling.
“Smart growth, strategic partnerships and superior technology have kept us at the forefront of the traffic information industry,” said Robert N. Verratti, chief executive officer, Traffic.com. “Reaching the 50-metropolitan area milestone is another manifestation of our leadership and consumer service offerings.”
Receiving Traffic.com content based on the best digital data and most advanced traffic information management system, daily commuters across the country benefit from crucial information that is free, personalized, real-time, and accurate. Traffic.com also delivers content for all 50 U.S. metropolitan areas to business partners for online, mobile, and in-vehicle applications; cable and broadcast television; and terrestrial and satellite radio. Government agencies and Departments of Transportation across the country also utilize Traffic.com’s data and services for infrastructure planning purposes, as well as commuter and traveler systems.
“We believe Traffic.com is the first choice for business partners and consumers seeking the highest quality traffic information. Our ability to ensure we are the preferred provider is demonstrated by recent agreements with top-tier global partners like AOL, Microsoft, and Garmin International Inc.,” said Robert N. Verratti. “The combination of our superior traffic data and integrated advertising platform positions us to lead in the delivery of relevant, personalized traffic information when, where and how consumers want to receive it.”

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Posted by Scott Martin at July 27, 2006 10:36 AM

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