Garmin to Open Store in Chicago
Garmin announced it will open a retail product showcase on the world-renowned "Magnificent Mile" in downtown Chicago, located at 669 North Michigan Avenue -- in time for the 2006 holiday shopping season. Garmin is bringing it down from the mountain and bringing the GPS word to the masses this holiday season.
"This new Garmin presence on Michigan Avenue will allow us to promote our brand and our products in an entirely new way. We want to use this location as a destination to excite and energize our customers, generate buzz, and further propel sales among all of our retailers," said Dr. Min Kao, Garmin's chairman and CEO. "Whether you're searching for an address across town, traveling overseas on business, hiking in the woods, or running a marathon, GPS devices have become a 'must-have' because they improve people's everyday lives."
Customers visiting Garmin will be greeted by a knowledgeable team that can answer questions and demonstrate a wide variety of Garmin products. Regularly scheduled training and seminars will also be held to educate current and future customers about the benefits of GPS and Garmin products. Customers may also purchase Garmin units and accessories at this location. In addition, the site will serve as a meeting and training facility for the Garmin retail network.
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Posted by Scott Martin at July 31, 2006 7:56 AM