Garmin and TomTom increase Share of Market in Europe
Garmin Doubles Euro Market Share.
A new report out from Canalys Market Research firm indicates that Garmin has doubled its share of the overall navigation device market up to 16.7% from 8.2% a year ago, while TomTom has increased their share of the market also from 20.8% to 30.5%. The market research firm includes GPS navigation systems and smart PDAs as well as GPS enabled mobile phones in that measure. That’s good news for both TomTom and Garmin, but on the heels of Garmin’s announcement that they are buying a new Euro headquarters, it makes me think that they are planning on bigger moves into the Euro market. Now some may be confused as we’ve reported on GPS navigation system only share, which TomTom claims to have over half the market share in Europe, but that excludes devices like GPS enabled mobile phone shipments.
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Posted by Scott Martin at August 11, 2006 4:40 PM