August 23, 2006

Wherify Wireless Launches New Monitoring Service - GPS Based Phones

Another “Where are my kids Service” has launched; Wherify Wireless. They launched nationally in the US today, through impressively, Toys “R” Us (as well as others), where the phone is available starting October 1st. The design is very easy for younger kids to understand and use. One has to wonder if all phones won’t offer this service in the future so that no matter what phone you buy, tracking can be set up for others to monitor – I’m thinking teens and the elderly here.

The Wherifone is the world’s first GSM/GPS phone designed for children and seniors, and gives on-the-go parents the peace of mind of being able to quickly locate and communicate with their young children and elderly relatives at any time from anywhere, while also controlling who they can call and how much it will cost.

“Wherify delivers a competitively priced family locator service with no confusing rate plans, no hidden costs, an easy-to-use, age-appropriate GPS cell phone, and anytime, anywhere calling and location tracking that gives families a straight forward communications and safety service. We will achieve all of this without forcing people to switch from their current mobile service carriers and plans,” said Timothy Neher, CEO and Founder of Wherify Wireless.

“It’s ideal for families looking for extra security as their children become more mobile and wanting to empower their kids to start to exploring the world in a safer way than before, and for seniors who wish to maintain their independence and lifestyle while staying in touch with their families and their health providers.”

The Wherifone GPS Locator Phone will retail for $99.95, and fixed-usage Wherify Family Locator Service plans that include both voice and location services start at just $19.95 per month. The competitively priced, all-inclusive service plans are straightforward and easy to understand, and there are no hidden costs for additional required services, so parents always know exactly what to expect. A Rate Protection Plan is also available to help save money when actual usage exceeds the current service plan’s limit. Under the Rate Protection Plan, when a subscriber goes over their basic monthly limit their plan automatically adjusts itself to the most cost-effective service plan rather than blindly racking up overage charges. Their service plan then automatically resets back to the basic plan at the beginning of each month.