October 16, 2006

Cobra Acquires Speed Camera Database Owner and Electronics Firm

Cobra announced today that they are acquiring privately held Performance Products Limited, a UK firm that specializes in speed camera databases and electronics. The acquisition underlines the importance of having high quality data feeds into the GPS hardware, and the expanding role that the portable navigation device will play in the future. So, high quality maps, points of interest (locations, phone numbers and maybe even commentary on the place), and yes - speed cameras.

Performance Products Limited calls their speed camera database Enigma, and strives to include new speed cameras within 48 hours of set-up. They cover the UK and Southern Ireland, the Enigma database now covers most of Europe. Included in their system are locations in Germany, Holland, Belgium, France, Spain, Portugal, Switzerland and Italy.

Performance Products also has several GPS systems, which are marketed under the Snooper brand, and incorporate the latest in GPS location engineering and innovative design, with a range of attractive price points and features. The lower-priced S2 Neo and S3 Neo lines offer many of the same features as the higher-grade Evolution and S6-R, including audible alerts, user location memory and the ability to download camera locations via USB port connections. The Evolution and S6-R Neo lines also feature audible voice warnings, "set and forget" user-friendly settings and speed limit displays. The most recent product introduction, the Sapphire, features voice alerts, a full color display, a rechargeable battery for cordless operation and
multilingual, pan- European capabilities.

Performance Products has introduced two combination mobile navigation and speed camera locator products within the past twelve months, the Indago SNP 1000 and the Syrius SNP 500. Both products feature voice turn-by-turn directions with touch screen operation and a rechargeable battery for cordless operation. The product designs are state-of-the-art and compact, with easy- to-read, full-color screens. Each of Performance Products' current and future mobile navigation products will have speed camera detection capabilities that can be activated upon subscribing to the
company's database of speed camera locations.