Mio - Europe's #3 GPS Brand
Reports for third quarter 2006 from international marketing research firms Canalys and IDC show that Mio Technology continues its consistent performance in handheld devices. In Europe , the company maintained its position as the third-largest GPS vendor, and for the first time, was named the world’s #3 PDA vendor.
According to Canalys’ survey of the European market, Mio retained its #3 ranking in mobile GPS navigation devices with a market share of roughly nine percent. The results demonstrate that in an increasingly competitive European market with a growing number of brands, Mio has been able to maintain its leadership position and solid growth.
IDC’s third quarter survey of the global handheld device (PDA product) market found that Mio captured the third position. Despite a global PDA market that has declined in recent years, Mio was able to achieve five percent growth over the previous quarter, attaining a 9.5 percent market share.
With a range of GPS and GPS PDA products launched in Europe in the third quarter, the company anticipates strong sales during the holiday shopping season. I would imagine that the Black Friday deals and the continued improvement in brand recognition in the US will help them gain in market share.
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Posted by Scott Martin at November 21, 2006 1:38 PM
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