GPS Systems on Holiday Wish Lists

Businessweek has an interesting read on the GPS market this holiday season as more and more people are coming onto the scene to embrace GPS systems. They point out that the GPS market is expected to have grown 100% this year over last year; not bad and it seems to me like we are starting up that steep part of the adoption curve. They indicate that the average selling price of a portable GPS system has dropped from $863 to $616 during the third quarter of this year. That’s a 30% drop in a year’s time. One has to think that with the serious competition going on this holiday season and the fact that the GPS really showed up to play on Black Friday this year, the average selling price is in for another nosedive. The also point out that there is a huge untapped potential in the value end of the market. I agree and pointed this out in an editorial earlier this year when I called for Garmin to launch more models in the value area, and we see it happening today with the HUGE reaction to a $150 Mio C310x in the marketplace. Isn’t the $200 price point a threshold where things really get adopted… like VCR’s, DVD player, and maybe GPS units? Hang on; it’s only going to get better.

ReadMore at BusinessWeek

Read More in: GPS News

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