December 5, 2006

Philips Kills GPS Plans

philips-PNS-100-054.jpg

Philips will not enter the GPS navigation market as earlier announced. The decision was arrived at because Phillips says that the declining prices and margins make the market unattractive as many other manufacturers are rushing into the market, driving average retail prices down. Philips is the largest European electronics manufacturer, and one has to think that the folks at TomTom are breathing a sigh o relief.

Philips announced their intention to get into the market last June, then we got a glimpse of the new Philips GPS units (PNS 100, 120, 150) in July, and then finally in September they announced a delay of the GPS entries into the market, citing at the time, "We are still very motivated and committed to enter this market." I guess it just wasn't in the cards.

Read More in: Automotive GPS | GPS News | TomTom GPS News

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Posted by Scott Martin at December 5, 2006 7:53 AM

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