TomTom without SiRF?

So some speculation has hit the newsroom over what may be a strategy for TomTom to trim costs and move to a more competitive situation when sourcing key components of their GPS line. Key components can drive the costs of the finished product, and lately we've seen TomTom, a long time TeleAtlas user, move to NAVTEQ maps for the TomTom RIDER. Some analysts are speculating that TomTom may be looking at Global Locate a chip provider and NOT SiRF for their next generation TomTom ONE device. TomTom essentially declined to comment about the speculation.
Aside: Hummm, next generation TomTom ONE; what could that look like? Whatever it is, price will be a driving factor on the sales prospect if the events of the last three weeks is any indicator of how high is up on the GPS market.
ReadMore at Reuters
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Posted by Scott Martin at December 15, 2006 8:12 AM