TomTom without SiRF?

So some speculation has hit the newsroom over what may be a strategy for TomTom to trim costs and move to a more competitive situation when sourcing key components of their GPS line. Key components can drive the costs of the finished product, and lately we've seen TomTom, a long time TeleAtlas user, move to NAVTEQ maps for the TomTom RIDER. Some analysts are speculating that TomTom may be looking at Global Locate a chip provider and NOT SiRF for their next generation TomTom ONE device. TomTom essentially declined to comment about the speculation.

Aside: Hummm, next generation TomTom ONE; what could that look like? Whatever it is, price will be a driving factor on the sales prospect if the events of the last three weeks is any indicator of how high is up on the GPS market.

ReadMore at Reuters

Read More in: TomTom GPS News

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