Cobra NavOne 2100

Update: More news late this afternoon on the Cobra NavOne 2100 - Details after the jump.

Cobra is getting ready to launch the NavOne 2100 at CES 2007 next week. The new GPS from Cobra will be a value entry that has a 3.5-inch screen and will be preloaded with North American TeleAtlas maps. The NavOne 2100 will also feature Cobra’s patent-pending Compare Routes feature, which allows drivers to choose from two on-screen routing options. Finally, the unit will optionally offer traffic alerts. They appear ready to push some ease of use and customizatin features like "My Favorite Brands" a way to highlight brands of stores, etc. that you like.

Cobra has beefed up their line lately with the launch of the Cobra NavOne 2500.

We’ll be looking forward to more news on the Cobra NavOne 2100 at the CES 2007 show.

In the tradition of Cobra's award-winning mobile navigation products, the NAV ONE 2100 offers industry-leading features and one of the most user-friendly interfaces on the market, all in a compact, portable design. The device includes the exclusive My Favorite Brands feature, which provides over 600 brands accessible at the touch of a button. Once drivers select their favorite brands from categories such as restaurants, large retail chains and famous coffee shops, the companies' brand icons appear on the map to show their locations.

"As one of the early entrants to the portable navigation category, Cobra's products are based on technology that's tried and true," said Tony Mirabelli, senior vice president of marketing and sales for Cobra. "Mobile navigation is no longer a luxury item; it's a must-have for any driver. By offering the features, design elements and price point drivers want, the NAV ONE 2100 is another step toward opening mobile navigation to the masses."

The NAV ONE 2100 is traffic-ready with the richest, up-to-the-minute traffic content available. The optional traffic receiver and subscription delivers personalized traffic data for 50 major metropolitan areas throughout the United States via four color-coded levels of traffic flow information. In addition, Cobra's patent-pending Compare Routes feature allows the driver to choose from two on-screen routing options to get you around traffic. The new device also offers an SD memory card expansion slot for future feature expansion.

Other features found standard in Cobra's NAV ONE 2100 include an ultra-bright color display in a 3.5-inch touch-screen; millions of points of interest; the widest temperature usability range on the market (allowing functionality in conditions ranging from -4 to 158 degrees Fahrenheit); recognizable, easy-to-use graphics; and some of the highest quality mapping and route guidance in the industry. The device features highly accurate digital map data and rich content from Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location based solutions.

The NAV ONE 2100 will be available at an MSRP of $349.95 at leading retailers in May of 2007. The optional real-time traffic feature is $99.95 with an annual traffic service subscription fee of $59.99 a year.

More at amazon

January 5, 2007

Cobra NavOne 2100