CSR Buys GPS Capability - GPS Chips less than a $1
A company called CSR out of the UK has made a major move into the market for GPS (global positioning system) technology with the acquisition of two firms - Cambridge Positioning Systems and NordNav Technologies. CSR spent over $75million on the two firms to bring together Bluetooth and GPS technology onto one chip.
Now the particulars aren’t terribly interesting, but the fact of the matter is that CSR is going to be developing more sensitive GPS chips than we’ve seen so far and integrating them with Bluetooth to make for some small, cheap chips that will find their way into a lot of electronics (read mobile phones, laptops, and anything else with data storage, or a network connection and a screen).
"CSR’s acquired patented GPS solution is a software-based architecture that allows an incremental price that falls to less than $1 of the overall bill-of-materials when used with CSR’s Bluetooth technology," said CSR.
A key part of this will be the software GPS technology acquired from NordNav, which according to CSR, takes up "80 per cent less area than competing hardware solutions and is the lowest cost solution on the market, with a price that is set to fall to less than $1".
“At $5-$10, current GPS solutions are too expensive and just not practical for mainstream cellphone applications," said Matthew Phillips, senior v-p of CSR’s mobile handset business.
CSR’s GPS technology will also support Galileo technology.
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Posted by Scott Martin at January 15, 2007 8:21 PM
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