New Logo for TomTom

TomTom will be rolling with a new logo starting this March, reflecting its move into other areas of navigation, and a general refresh of the brand. Somehow the transparent ball invokes images of holding the entire earth in the palm of their hands. So with the new logo hitting in March, one has to think that this will coincide with new product launches at the CeBit show in Hanover Germany this coming March 15th – 21st).

Alexander Ribbink, TomTom’s Chief Operating Officer, says, “The new logo reflects these changes and symbolises TomTom’s care for its customers, its hands-on mentality and its passion for the best, high quality navigation products and services. It also supports our continued expansion into new markets like fleet management and traffic solutions, whilst strengthening our position as the most preferred navigation brand by consumers.”

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