Geocaching as Advertising
Students are cleverly using Geocaching to promote Coke these days in an advertising competition. Longtime the promoter of Garmin GPS units and Jeep SUV's geocaching has gone more mainstream and caught the eye of these students as a way to connect with consumers. So the idea is just an idea, not an actual event.... yet.
The idea is to go to the Coke Geocaching website, plug in your zip code to find a Coke Geocache and when you do you find a big box of Coke schwag. Don't know how you keep the first person from raiding the treasure chest, but I like the idea.
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Posted by Scott Martin at March 9, 2007 8:08 AM