Mio H610 - Winner "Bottom Line Award"
Mio Technology’s DigiWalker H610 personal navigation and digital entertainment device was recognized for its innovative design at the 3rd annual Bottom Line Design Awards, sponsored by leading strategic-creative consultancy frog design and Business 2.0 magazine. The awards are published in the April issue of Business 2.0 and not only celebrate products that feature great design, but also those that demonstrate versatility, elegance, an ability to increase their value by attracting attention, driving sales and nurturing long-term customer loyalty.
“This year’s awards are more than just visually appealing. They provide great business potential, their customization is smart and timely and in many cases, their impact on the environment is notable. We’re pleased to showcase and share these design winners with our readers,” said Business 2.0 Editor Josh Quittner.
The judges noted that “there are GPS gizmos for climbing Mt. Everest, but until Mio spotted the opportunity, there wasn’t one designed to help you find a café while strolling around town. The Mio DigiWalker H610 integrates full GPS mapping in a slick, pocket-size package.”
“We set out to design a sophisticated, yet user-friendly GPS device that fits into our customers’ digital lifestyle and we’re thrilled to have the H610 included among this year’s crop of innovative products,” said Kiyoshi Hamai, North American sales director, Mio Technology Ltd.
“For us, good design is about good business,” said Doreen Lorenzo, president and COO of frog design. “The Bottom Line Design Awards celebrate innovations that not only appeal to us visually, but grow businesses, stimulate markets, and change the societies in which we operate.”
The awards were judged by a panel of industry experts including: Marissa Mayer, Google’s vice president for search products and user experience; Virginia Postrel, author of the book The Substance of Style; Mark Rolston, senior vice president for creative at frog design; Ron Snyder, president and CEO of footwear maker Crocs; and Carol Wilder, chair of the media studies and film department at Manhattan’s New School.
More at www.bottomlinedesignawards.com
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Posted by Scott Martin at March 30, 2007 8:01 AM
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