April 9, 2007

Dash Navigation Recruiting 2,000 Users


Dash Navigation announced plans to recruit 2,000 drivers to "road test” the Dash Express, the first Internet-connected automotive GPS. The company recently completed a successful six-month field trial in the San Francisco Bay Area. Now, Dash is turning traditional auto navigation testing upside down by crisscrossing the country to actively engage thousands of consumers in the process. Commuters eager to be the first to test drive the Dash Express are encouraged to apply by visiting www.dash.net.

Sounds cool; when do you ever get the chance to take a look at something that could change (already has changed in my mind) the landscape of a particular electronics category. The Dash Express technology model has the potential to change how the navigation game is played and has certainly upped the bar for connectivity in navigation units. The good news is that unit is free for the duration of the test, the bad news is that there is actually homework..... I am not kidding, but at least you can't get a failing grade.

More from the press release below...

"We're committed to doing whatever it takes to deliver a great consumer experience,” said Dash Chief Executive Officer Paul Lego. "The only way to do this well is to hit the road and reach out to the community for real-world input and feedback. This program also allows us to begin building our national Dash Driver Network immediately.”

With its unique set of connected features, the Dash Express goes well beyond existing, standalone GPS devices. Here's why:

- The Dash Driver Network – Know the best ways around traffic using information generated from other devices in the Dash community.
- Yahoo! Local search - Find virtually anything – people, places, products, and services. Simply select your result and drive right to it.
- Send to Car – Send addresses from any computer straight to the dashboard, eliminating the need for paper maps and directions.
- Dynamic Destination Information – Get the latest gas prices, movie times and community-based ratings for destinations – right from the driver's seat.
- Automatic Updates – Automatically receive updated features and software.

"We're excited to expand our testing beyond California,” added Robert Acker, Dash senior vice president of marketing. "We don't believe that navigation is a one-size-fits-all experience. A driver in Los Angeles has very different needs than a driver in Atlanta. This national road test will enable us to really understand how people use and value our product in different regions across the country.”

Calling All Drivers- Be the First to Test Drive Dash

Dash is looking for about two thousand technology enthusiasts throughout the country to join the exclusive Dash Driver Network as it prepares for a national commercial launch this fall. In particular, Dash is looking for heavy commuters and mobile gadget enthusiasts. Consumers can apply to join the free Dash National Road Test at www.dash.net. Drivers will be selected based on responses to a short survey and will be notified via email if they have been chosen. Anyone who visits the site can also sign up to be alerted when Dash begins sales later this year.

Dash Wins Rave Reviews from Early Testers

To date, more than 200 drivers in California have participated in early field tests. Consumer feedback has been very positive.

- "When I start a trip, I enjoy seeing the estimated time of arrival and what traffic might lie ahead for me,” said San Jose nanny, Lottie Drake. "I also like that it often presents routes that are better than the ones that I usually take.”
- "When I go to a new place I no longer have to spend the time looking at directions online and remembering to print them,” said Berkeley small business owner Jeremy Siwek. "I use the Yahoo! Search function very often and really enjoy it.”
- "I am in sales and I drive to different destinations every day and Dash replaces my need to use MapQuest, while also allowing me to change destinations quickly when needed,” said Elaine Tersigni of San Jose.

Read More in: Dash News

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Posted by Scott Martin at April 9, 2007 6:21 AM

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