April 17, 2007

GPS Prices Show Downward Trend

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GPSWorld has put up a nice article about the dropping prices in the GPS market. The study done by PriceGrabber shows a continuing downward trend in GPS prices, despite new introductions of high end products, like the Garmin Nuvi 660. The lower end products and the introduction of value oriented products like the Mio C310x and the Via Michelin X-930 into the market open up stiff competition around the $200 price range. The data is interesting and shows that Garmin maintains a premium price over the next rivals, although 2007 will quicken the pace to lower priced GPS models with a faster pace of value introductions, including the Nuvi 200 series. What is also evident to me is that TomTom had a premium priced model that it was not able to maintain and abandoned that in about September of 2006.

The study also classified the GPS market as “niche” and that it is still going towards mainstream. I think that is changing right now, and that the turning point can be traced back to Black Friday 2006 when GPS systems joined laptops and flat screen TVs as some of the front-page door-busters at several stores.

The full story is an interesting read: at GPSWorld

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Posted by Scott Martin at April 17, 2007 8:30 AM

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