April 17, 2007

Magellan Maestro 3100 and 3140 Launched

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Magellan announced today the worldwide introduction of the Maestro 3100 and Maestro 3140 portable vehicle navigation devices. These extend the Maestro line’s thin, elegant design and new intuitive user interface to a new form factor that offers a 3.5 inch QVGA display. The Maestro 3140 delivers advanced navigation capabilities, including AAA TourBook travel information in North America, while the Maestro 3100 delivers the best navigation experience in a price category that affords more drivers the opportunity to travel with the convenience and confidence Magellan navigation systems provide. This should set the stage for a great summer in the GPS world; new Nuvi 200, Nuvi 600's, TomTom ONE XL, New Maestro 4000's and now these.

These newest members of the Maestro family expand the Magellan auto navigation line, building on recent introductions of the Maestro 4000 series, Magellan RoadMate 2000 series, and CrossoverGPS, and giving customers an assortment of quality products that spans a $299 to $699 price range.

“Without compromising the quality and richness of experience that Magellan stands for, we have been able to pack into an even smaller form factor premium features found in the Maestro 4000 series,” said Christian Bubenheim, vice president of product marketing for Magellan. “These include text-to-speech, full map coverage, AAA travel information, and more. In addition, they are the first auto navigation solutions on the market that use the new Samsung 2443 processor for rapid routing.”

With a sleek, stylish design, the Maestro 3100 and 3140 incorporate award-winning Magellan technology that guides drivers to their destination with turn-by-turn voice and visual prompts. The best-in-class user interface is incredibly intuitive and easy to use with newly designed map and menu graphics that are visible in all lighting conditions on the 3.5’ QVGA, full color, anti-glare touch screen display.

“The market’s ability to offer quality navigation products in a lower price band is critical to driving GPS adoption to the next level,” said Kevin Burden, mobile device market analyst for mobile consumer research firm Telephia. “Magellan is the first to enter this price category with a branded device that includes the features and design that consumers have previously only seen in much higher price categories.”

Magellan Maestro 3100
Available this month, the Maestro 3100 provides the best navigation experience at the most affordable price of $299.99. Drivers gain out-of-the-box, turn-by-turn guidance to nearly any destination in the 48 contiguous United States. Additional Maestro 3100 features include:

* SiRF Star III GPS chips for fast position fix and reliable satellite acquisition

* Integrated antenna and battery for added portability and cord-free operation

* SmartDetour™ feature to help drivers route around freeway traffic

* QuickSpell® for fast data entry by reducing keystrokes as it checks spelling

* Searchable points of interest (POI) database for finding and routing to businesses and services like gas stations, ATMs, hotels, restaurants, airports and more. Listings include a phone number and address.

Magellan Maestro 3140
Bluetooth, Text-to-Speech and AAA TourBook Travel Information
Available in May, the Magellan Maestro 3140 equips drivers with the most feature-rich navigation tool at the highly affordable price of $399.99. In addition to the features in the Maestro 3100, the Maestro 3140 provides AAA TourBook travel information and member roadside assistance details, Bluetooth hands-free phone calling functionality and advanced SayWhere™ text-to-speech voiced routing directions that states the street name for upcoming maneuvers. The Maestro 3140 also provides preloaded maps of the 50 United States, Canada and Puerto Rico plus an expanded POI database containing millions of business and service listings. Upgrade options will allow drivers to add real-time traffic services.

Drivers gain access to North America’s most trusted source for trip planning information through searchable AAA TourBook® listings, including AAA Diamond Rated Restaurants and Accommodations, Show Your Card & Save® Locations for member discounts, Approved Auto Repair Facilities, Attractions, Events, Campgrounds, Cities and AAA Branch Office locations. The Maestro series also provides AAA member roadside assistance details that show your exact location and provides the AAA member toll-free help number. The Maestro 3140 will also connect the driver’s Bluetooth-enabled cell phone directly to the AAA help number with the push of a button.

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Posted by Scott Martin at April 17, 2007 6:53 AM

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