May 15, 2007

TeleAtlas bundles Historical Average Speeds

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Today TeleAtlas set the stage for a step change in GPS capability. Today TeleAtlas announced that they are bundling historical average speeds in with their maps as one package that can speed implementation of this next generation capability. Back in February I wrote about the 3 technologies required for the coming changes in traffic reporting, and the TeleAtlas announcement today is a major step in delivering on truly intelligent traffic reporting.

I confirmed with TeleAtlas that the historical average speed data is indeed data from Inrix, a company we've been following for about a year now. The clues were in the press release details about the capability: historical average speeds derived from a commercial fleet covering over 500,000 miles. (See more on Inrix and the Dust Network.) So, this basic historical average speeds data combined with TMC Traffic feeds, will give you a better solution than is available now because right now, your GPS most likely assumes that you can travel at the speed limit on highways when computing your travel time through traffic (MSN Direct on the Nuvi 680 and SOME TMC markets don't make this mistake right now), but with historical average speed data, your GPS will know and will be able to predict travel times in the future for much more intelligent travel planning.

I previously reported also that I expect GPS units with historical average speed data by the end of the year this year, and with this announcement, I think that it marks a big step towards that goal. I expect (hope for) new GPS units with Historical Average Speeds in time for Black Friday and the big holiday shopping season.

Press Release Follows...

TeleAtlas announced the availability of Tele Atlas Historical Traffic Speeds, which utilizes, aggregates and enhances billions of historical data points from real-time GPS probe and numerous other traffic resources to help provide accurate average speeds on individual road segments in the United States.

With the addition of historical traffic speed data to the already-available Tele Atlas®/Traffic product, Tele Atlas provides a more complete set of traffic information solutions bundled with its digital map data for navigation and location-based offerings. Combined with products leveraging Tele Atlas digital maps, this set of traffic content solutions helps enable individuals and businesses to save time and money by having critical, traffic-related information when and where they need it. Tele Atlas Historical Traffic Speeds information can be utilized by devices without wireless connectivity and complements connected offerings by helping to serve as a supplement when a connection is interrupted, or in areas where real-time data coverage may not be available.

Through Tele Atlas Historical Traffic Speeds, average speeds now are available on specific road segments for nearly 500,000 miles of roadway across the country for every hour of the day on each specific day of the week. Tele Atlas Historical Traffic Speeds utilizes real-time GPS probe data from commercial fleet, delivery and taxi vehicles across the continental U.S. , combined with DOT sensors and highway toll tags to determine the average roadway speeds based on historical traffic information for the past two years.

“By enhancing Tele Atlas’ current traffic solutions with Tele Atlas Historical Traffic Speeds, our partners will be able to further develop optimized routing capabilities for an array of enterprise and consumer navigation devices and products,” said Jerry Kim , director of global dynamic content, Tele Atlas. “Whether a driver from an enterprise fleet needs an accurate estimation of travel time for a specific route, or a parent wants the best route to their child’s soccer game on a busy Friday afternoon, end users can leverage this content for a more robust, efficient navigation experience.”

Tele Atlas Historical Traffic Speeds are available now for partner application developers and device manufacturers in a range of consumer and enterprise markets; additional roadway coverage will be available later this year. The complete Tele Atlas/Traffic offering includes real-time incident, flow and predictive traffic data and historical traffic speed information.

Read More in: Mapping News | Traffic News

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Posted by Scott Martin at May 15, 2007 6:01 PM

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