May 18, 2007

JVC Exits GPS/PND Market

jvcKVPX70.jpg
JVC has announced plans to quit the GPS market. After announcing their KV-PX9 at an outrageous $750 they appeared not to have sold too many. So, while price points are dropping, the big players, namely Garmin, and TomTom are finding some traction with their brands without deep discounting. These brands have recognizable benefit advantages and the ability and scale to price profitably versus the myriad of low brand recognition units hitting the markets daily.

JVC mobile entertainment VP Bill Turner stated, “Primarily because the portable navigation business has turned into a price-only market with numerous new competitors entering almost daily, we opted to focus our business on the in-dash market instead.” He added, “We continue to study the portable navigation market and may re-enter it once we identify stabilization with regard to price points. Right now, too much volatility exists with regard to pricing and brand recognition isn’t a key component.”

Via Twice

Read More in: GPS News

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit GPS Lodge for all the latest news.

Posted by Scott Martin at May 18, 2007 11:24 AM

Recent Comments

Post a comment









Remember personal info?




Please enter the letter "y" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Join the Mailing List Mailing List
Enter your Email


Powered by FeedBlitz

facebook_badge.jpg twitter_badge.jpg

Subscribe - RSS
Site Navigation

Visit our other properties at Blogpire.com!

Archives

TechPiree

This weblog is licensed under a Creative Commons License.

Powered by
Movable Type 5.2.9
All items Copyright © 1999-2014 Blogpire Productions. Please read our Disclaimer and Privacy Policy