Garmin Live Ad on 'Tonight Show'
Garmin will be trying something new (actually rather old) on Tuesday’s Tonight Show according to the Wall St Journal. The live promotional spot will be an integrated skill/commercial thing that is reminiscent of those old endorsements of cigarettes and such on those old shows from the 1950’s.
Apparently just before the first ad break, the small skit will include a spot that has Jay’s announcer John Melendez don a labcoat with a Garmin symbol on it and talk about the “Directions Disorder” that affects men who won’t ask for directions. The skit will be followed by a Garmin commercial; hopefully the Yao Ming ad. The move is in response to those of us who skip ads with TiVo. The move of pairing product integration into the show with the ad immediately following the mention increases related recall by 40% - 50%. The skit/ad runs Tuesday night.
Read More in: Garmin GPS News
Share this Article with others:
Related Articles:
Came straight to this page? Visit GPS Lodge for all the latest news.
Posted by Scott Martin at June 8, 2007 6:47 PM
Mailing List
Subscribe - RSS
