June 19, 2007

The Big Three GPS Makers

There’s a nice summary of the world GPS/PND market over at YourNav. The editors have a quick write up that talks about what’s going on for the big three; no not the car manufacturers, the big three GPS makers; TomTom, Garmin, and Mio.

The article is focused on the three regions where the big three brands are strong; TomTom in Europe, Garmin in North America, and Mio in Asia. It also points to the increased competition of each maker in the other regions where they aren’t yet competing well. I liked the post; two things I find interesting.

1) Mio has about 20% of the world GPS market, with the recent Navman acquisition, right behind Garmin's 25% share. Not bad for a brand that, despite being successful overseas, wasn’t really established in the North America 12 months ago.

2) That Magellan wasn’t even mentioned as a contender. They are clawing back in the US, and it will be interesting to see how they move forward with their crop of new Maestros.

More at YourNav

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Posted by Scott Martin at June 19, 2007 7:55 AM

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