Garmin Forerunner and Edge Sponsor & Monitor Sports Teams
Just in case you wanted to follow athletes via the web, Garmin has given you the ability to check in on Team Milram on the Tour de France, and the Premier English Soccer League team from Middlesbrough. This continues their outreach to specific communities in the sports world to display the capabilities of the wide array of GPS devices. This also follows their sponsorship of NASCAR driver, Jeff Green on the racing circuit in the US to get into the hearts and minds of middle America putting the automotive GPS front and center in one of America’s most popular sports.
As a bike rider, I am amazed at the abilities of Team Milram as they climb the Alps, maintaining the pace and heart rate that would pretty much knock me over dead. At Motionbased.com you are able to check out the tracks and associated data for the Edge 305 equipped Team Milram and see one of the most grueling races play out in all its beautiful data and charts.
Apparently the Middlesbrough Soccer team will be wearing Garmin Forerunners while training and working out on the practice field. No news yet if they will be wearing them during the games.
More on the purchase of the Middlesbrough Football Club of the English Premier League at Garmin Blog.
More on Team Milram at Motionbased where you can see the results of the Garmin Edge 305 equipped Tour de France team with all the heart rate information that will blow you away. Other news on the Tour de France and the Edge equipped Team Milram at Garmin Blog, or the Tour de France website.
Remember that Garmin has committed to coming out with new fitness products this year; can’t wait to see what they will be.
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Posted by Scott Martin at July 24, 2007 6:53 AM
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