Inrix Updates Traffic Software Engine
Inrix has announced an update to their main traffic reporting capability with the upgrade of their Traffic Fusion Engine version 3.0, INRIX focused on key enhancements in accuracy and in improving the flexibility for its OEM customers to integrate real-time incident information for congestion avoidance. This is big, and should parallel an imminent release of GPS Navigation devices with Historical Average Speeds pre-loaded.
The big advantage will be better and more accurate reporting of estimated time of arrival (ETA) and a better sense of what traffic will do to you in your travels.
“Market demand for traffic-enabled applications is building on the significant market growth in the portable and auto navigation device markets, the emergence of the offboard navigation market, and the availability for the first time of nationwide traffic speed data,” said INRIX CEO, Bryan Mistele. “In just one year, we've grown the maximum available coverage of real-time traffic flow information in the U.S. from 36 markets to 94 and 8,000 miles to 55,000. Correspondingly, the overall number of traffic-capable navigation device models in the U.S. and the penetration rate have more than tripled.”
The Traffic Fusion Engine is now leveraging huge increases in density from the INRIX Smart Dust Network, which aggregates traffic-related data from more than 250 public and private sources including traditional road sensors and the world’s largest network of GPS-probe vehicles. This allows reporting of traffic with greater spatial granularity, significantly improving the ‘out-of-the-window’ experience for end-users, while maintaining extremely high accuracy for routing and estimated time of arrival (ETA). Navigation applications will immediately benefit from increased accuracy of speed information on specific road segments for routing. Additionally, the platform update includes enhanced alerting of severe congestion and intelligent incident filtering, highlighting the traffic impact of real-time incidents.
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Posted by Scott Martin at July 30, 2007 9:03 PM
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