August 15, 2007

"AAA" Gets Into Mobile Phone Navigation - AAA Mobile


American Automobile Association, otherwise known as “AAA” is getting into the navigation business in a major way, lending its name to a mobile phone based navigation system that will allow them to continue to leverage their travel content, including their lodging and restaurant ratings as well as Points of Interest information. Earlier this year, they teamed up with Magellan to put AAA content on the Magellan Maestro line of navigators.

With a service backed by AAA, they of course stuck in their own content to help members in ways that other generic content can’t, like the ability to search by merchants who offer discounts for showing your AAA card, AAA approved repair services, and AAA branch offices.

Like most other mobile phone navigation services, it costs $9.95 per month and is available on phones that are GPS enabled.

More at AAA Mobile

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Posted by Scott Martin at August 15, 2007 6:50 AM

Recent Comments

I honestly like the added-value features like AAA-ratings and sending your location to an AAA roadside assistance rep. But the turn-by-turn category is growing increasingly crowded. I’ve posted some additional commentary here:

Posted by: Joe Mobile at August 15, 2007 3:13 PM
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