August 20, 2007

Garmin Tops in Sales

So Canalys is releasing world wide personal navigation device sales and share numbers and it appears that Garmin has edged out TomTom for the World sales and Share lead during the second quarter of 2007. Astute readers will know that Garmin does a lot of "other" GPS devices that tilts the playing field in its direction as far as absolute sales of units goes, but the study that Canalys released says that includes all mobile devices used for turn-by-turn road navigation with built-in global positioning systems and on-board software as well as smart phones, hand-held devices and other similar kinds of device, so that would exclude your Forerunner 305 and the Garmin Marine GPS units.

According to the report, Garmin sold 1.85 million units for a 24.9% world share, and TomTom sold 1.81 million units for a 24.3% share of the market; that's a mere 40,000 unit difference, or about 2 days worth of sales. That's a tight race!

This holiday season should be a biggie for the GPS market, as the entire market was 7.4 million units for the second quarter, up 116%, which should put the holiday sales even higher. I would imagine that both TomTom and Garmin are readying their announcements and their line-ups for the final holiday season offerings, and we can't wait to see what they have.

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Posted by Scott Martin at August 20, 2007 7:58 PM

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