September 21, 2007

TomTom GO 720 Full Review


The TomTom GO 720 is a solid product introduction that offers not only some feature improvements, but some innovative steps that shows TomTom positioning itself as an innovator in the GPS marketplace. TomTom is not afraid to step up and maintain its position in the upper echelon of GPS manufacturers. With this introduction, it is more obvious that TomTom is willing to develop products and software for the US market, where they previously brought over a nearly unaltered Euro product. The change is welcome and will make them more competitive in the US market where growth rates are still well north of 50% per year.

The TomTom GO 720 at the base is a widescreen GPS navigation system that has a SiRF star III chipset and text to speech capabilities. The unit comes with North American maps. The unit also offers MapShare, a program to allow users to make minor alterations on their units, submit those changes, and if elected receive changes from other users who use MapShare. The TomTom GO 720 also has a fun feature to make your own recordings for the verbal navigation commands. Finally the unit also features a “Help Me!” button that allows users get access information to quickly get help from police, service stations and hospitals.

The TomTom GO 720 is unmistakably a TomTom, with familiar lines and design treatments that we’ve seen on the TomTom ONE XL. The unit has more upscale feel with metal accent finishes and a more refined look. The result of this and a longer life battery makes it a bit heavier, but still a unit that is very easy to carry around.

The suction cup mount is a “press-on” variety, which is not my favorite, but works well with a diligent shove to get it on the windshield. Less valiant attempts may have it pop off if you aren’t serious about making it stick. TomTomGO720MountSlot.jpg
The mount itself has a minimal design to it, and the square piece on the mount slides into a channel on the back of the GO 720. At first, I was skeptical about its functionality, as you are essentially mounting this unit blind onto its mount, but the channel in the unit is deep enough to give you good tactile feedback and I generally got it mounted first try without issue.

The top of the unit has the power switch to the right side, which is set in a depression that guides your finger to it. The rear firing speaker is cleat and comes out right below the mount. On the rear, there is also an outlet for an external antenna.

TomTomGO720MenuSide.jpgOne thing that I really like is the option to put the Menu Bar at the side of the screen, which for me, makes better use of the widescreen real estate. The map stays large vertically, and the key data is off on the side of the screen, all there, easy to get to. The only other improvement would be to be able to select which side to put it on (Right side only for now).

Across the bottom you have a TMC antenna input, the rest button, a USB input, and the SD card slot. The front of the unit offers metal accents and two small microphone holes that allow you to use the Bluetooth Handsfree feature and record your own verbal turn commands. While I did not have a TMC antenna for this review, I know that they are a simple thin wire addition that has its own suction cups to hold it to the windshield. I would love to see it integrated into the power cord like the Nuvi 660 unit.

MapShare is the program that was announced with the TomTom GO 720 that allows you the user to update maps; pure and simple. The changes that you can make are limited in nature, so you can’t draw a new road and then navigate it, but you can unblock roads, change their one-way status, and report issues with roads (not there, wrong place), as well as issues with points of interest (POI).

First, these general changes that you can make are immediately available to you on your GPS. If you would like to participate in the MapShare community, you can elect to opt in. If you do decide to participate in the community, you can share your changes and separately elect to receive changes from the community. There are different levels of scrutiny that you can set on your device. So for instance you can elect to include: Corrections made by you, Corrections that are Verified by TomTom, Corrections to a POI list that you subscribe to (think speed cameras), Corrections from trusted sources, corrections made by many, and corrections made by some. As you continue down the list you can see how the scrutiny goes down also. No word from TomTom on what the algorithm is to verify or set as a “Trusted Source”. But when you do submit corrections they will be done and tied to your GPS unit, so if there are erroneous changes made by you, your input will probably be tossed out.

Once you have set the GO 720 to participate in the MapShare community, you can elect to have a reporting button right on the map screen that will allow you to tap it and input an issue at any time. Might be overkill, but if you are encountering mapping issues that frequently, we might have a lot more work ahead of us than I first imagined. Once you do elect to make a correction, let’s say report a road in the wrong place, the process is easy to submit the change. The process is easy to walk through, pick a street off the map or by entering a name, and then type in the error from a pick list that includes items like wrong speed limit, in the wrong place, house numbers are wrong, etc. You also get the option to type in a short note that would be included in the submission, detailing further the issue.

I applaud the program, but can’t say that I have benefited on a day-to-day basis yet. The program is just getting going, and with the recent rollout of new software to the TomTom ONE XL that includes MapShare, things should start to really pick up steam.

Custom Voices

The ability to record your own turn commands is a total gimmick, and one that I have to say makes the TomTom GO 720 much more enjoyable. I fell for it, I’ll admit it. The TomTom GO 720 has text-to-speech capability and will tell you the name of the street that you are turning onto through a computer representation of the street name. The performance is generally good. In order to use the custom voice recordings though, you will need to rely on the 56 set commands that do not say the name of the street.

TomTomGO720RecordVoice.jpgThe process of recording is brainlessly simple, and involves going into the Change Preferences menu, then Voice Preferences, and Record Voice. The TomTom 720 then recommends that you go somewhere quiet to record the voice tracks. The process can take about 15 minutes, and records voice tracks as *.wav files.

The process essentially takes you through a list of commands that are listed on the screen, you tap “Record” and the unit then writes the data to its internal memory and you move onto the next phrase.

So, out of the 56 phrases, you have the ability to record what ever you want instead of the text that is written, but I will say that whatever you say for “Turn Right” and “Turn Left” had better be something that you like, because the GPS says them a lot of times…. Luckily for me our recording was pretty fun, so I though it was fun. It’s also fun to get several people to say the commands, because the TomTom will stitch phrases together to make up the command; “Turn Right, “Then”, “Get in the right lane”. Three Phrases, and fun to have three voices come across.

In order to get your voice as the chosen voice, you need to then go into Change Preferences -> Voice Preferences ->Change Voice, then select a voice (we selected Mandy), and you get a note that says: TomTomgo720YourVoiceq.jpg“You have selected a recorded human voice. Human voices cannot read messages or warnings aloud to you. Would you like a computer voice for reading messages aloud?” Tap “no”. The unit then responds “Recorded Voice: You have recorded your own spoken instructions. Do you want to use your recordings?” Tap “Yes.” Now this will disable the reading of speed warnings, etc and the reading of street names, but it is definitely a lot of fun.


TomTom did their homework when they upgraded the destination input screens. The experience is much improved. The primary change is the move to a state based hierarchy that allows the unit to remember the last state that you were in/searched for.

The TomTom GO 720 allows you to navigate to your home, favorite, address, recent destination, Point of Interest, a point on the map, Lat/Lon coordinates, and the position of your last stop, i.e. where you left your car, or where you left your wallet at that last gas station. When searching for a Pint of Interest (POI) you can search near you, a POI in a city, a POI near home, a POI along route, and a POI near destination; all of these are tremendo9usly helpful in a GPS when narrowing what you want to search for and where. Who cares about a place to eat near you when you are looking for a good place to eat near your destination 20 minutes away? The TomTom GO 720 allows you to narrow your search, which is a big help.

When navigating to an address, as I said, TomTom has added a state based system to the GO 720. So, after searching, it will assume a state and display that two-letter abbreviation in the corner, making the assumption that you are searching in that state. Often times for me it is right, saving aggravation. A simple tap of that state abbreviation let’s you pick from a list or spell the state. Once you have a state, you can then spell the city. If you only want to hit a few letters, you can then hit the down arrow to the right of the state button to get rid of the keyboard and list 6 entries, making scanning through that list a lot easier. TomTomGO720StateExpand.jpgPick a town and you are all set to move onto the street name, etc. Instead of picking a house number, you can also at this point pick a cross street which will offer you a list of only the streets that cross, giving you some nice flexibility.

I thought that the navigation was solid and allowed me to navigate well with clearly spoken directions at appropriate times. In my torture test of navigating from my home near Boston to Dodger Stadium in Los Angeles, the TomTom came back with an interesting question, mentioning that it navigated via HOV lanes, and if that was OK. I indicated that it was not, and it recalculated the route, quickly and displayed the results in short order. The TomTom estimates a little long on the time estimate, which lines up with my experience in driving for more than a couple of hours with it. I had several routes that were 3+ hours with the TomTom, and it estimated a few minutes long, only to constantly revise down as I drove the routes.

Bluetooth HandsFree
The TomTom GO 720 includes the ability to connect to your phone and offer you a handsfree connection for your Bluetooth capable mobile phone. The pairing with my Moto phone was easy, no directions required. Set the phone to discovery mode, have the TomTom search for it, and pair the two after typing in a password into the phone. I set them up to re-connect if separated. The TomTom GO was able to pull in the phonebook and recently made calls, and call quality was good. The phonebook does get pulled in as a list of all phone numbers, giving you several entries under one name, with no real designator as to “Home” or Mobile”. Nicely the recent call list gets pulled in which is not always the case. Finally it is easy to also dial phone numbers from the POI listings where there are phone numbers associated with businesses, etc.

Review Summary
The TomTom GO 720 represents a big step in innovation and customization for the US market. With State-based hierarchy in the address menu leading the charge I am happy to see some subtle but persistent issues disappear. The GO 720 is a solid navigator, and one that will get better with age, and not worse, as the MapShare program should continue to improve the quality of maps and POI as time goes on. While the “Help Me” functionality is nearly ubiquitous in the top GPS devices, I applaud the work to add it to the units. For many, the GPS is a safety device that helps them feel secure, and this feature will go a long way to reinforcing that benefit. Not that I thought TomTom was ready to pack up their bags, but they are definitely here to stay and they are not shy about introducing easy to use, highly competitive GPS devices that will keep key rivals at the top of their game.

  • More Info on the TomTom GO 720 here at GPSLodge

  • TomTom GO 720 at Amazon

    Read More in: Automotive GPS | GPS Reviews | TomTom GPS Reviews

    Share this Article with others: social bookmarking

    Related Articles:

    Came straight to this page? Visit GPS Lodge for all the latest news.

    Posted by Scott Martin at September 21, 2007 7:18 AM
  • Recent Comments

    wonders if ou got a bad tom tom I bought mine 3 days ago and you couldnt be farther from wrong/ this Gps is perfect....It warns you before the turn, and depending on the distance, even twice sometimes.....the yardage seems to be right on///hell of a gps this gps had so many different settings on the screen i find it hard to believe you cant find one that is right for far as rerouting goes its like split second......reading your lil letter seems my tomtom is everything yours isnt.....mp3 player works to a T, My bluetooth phone works to a T. hell this sucker even works inside my house.....

    Posted by: peter at February 6, 2008 8:36 PM

    Loved the features but returned it after one day.

    I bought a Tomtom 720 last week and traded it in for a Garmin Nuvi 750 the next day because of the poor routing performance. The features were great--easy to enter destination, display screen thoughtfully designed, good satellite locking.

    1. The routing was poor.
    Freeway choices were good (but there are not a lot of choices along my routes), but on surface streets, the device suggested strange paths.

    2. Estimations of distance to destinations or turns was very poor. The 720 would tell me to turn in 100 yards when in fact the true distance was 6 yards (a problem at 6 way intersections and roundabouts), and strangely would continue telling me to continue driving straight for another 100 yards even when I had arrived at the proper turn.

    Similarly, it would tell me to keep driving for another 100 yards or so once I had arrived at a destination.

    Even worse, it would give me very bad instructions at destinations; at a confusing intersection near near the Portland airport, it had me turn the wrong way, onto a one way street that forced me back onto a highway. Very bad!

    3. Route recalculation was horrible
    When I overrode the 720's more bizarre instructions, it would ask me to do a U-turn and continue along the previously suggested, incorrect route, rather than recalculating based on my new position.

    The Nuvi 750 has the basic features you'd expect from a higher-end GPS. It also offers 6 million POIs, speaks street names and has a (poor) FM transmitter. But the Tomtom outshines it in the features department: it has bluetooth and can download map and POI information from other Tomtom users. It also costs less than the Garmins--the comparably equipped Nuvi 760 costs around $ 250 more than a Tomtom 720.

    However, the Nuvi is much more accurate and has a very bright screen. It recalculates routes faster, and chooses the new routes well. I tested the Nuvi on all of the routes that the Tomtom couldn't handle, and it performed flawlessly.

    So the Tomtom was cheaper and more fun, but it didn't cover the basics: telling you how to go, with accurate and easy-to-read instructions. Without that, a GPS isn't really very helpful, regardless of its extra features.

    Posted by: Frank at November 19, 2007 1:04 PM

    Completely useless for me.

    I've bought 720 2 days ago - I wish I hadn't sold my reliable ViaMichelin X950-T.

    So far the device is completely useless for me and the reason is pretty simple:

    1. Attached my new device to the PC

    3. Downloaded the latest HOME 2.0 software
    4. It by default runs latest updates - I have got them all.

    5. Created backup with 2.0
    Device is completely dead - on start it shows yellow screen with red cross.

    In the shop changed the device for new one - the same scenario repeated again ?!

    TomTom support adviced me not to download their latest application next time (the device is currently in the shop for restoring original software).

    Is it not supposed this to be the best TomTom device in the market - in the sense that you expect at least to work ?!!!!!?
    Will sell it on ebay and NEVER, EVER WILL BUY TOMOTOM AGAIN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    My next device will be 980 from ViaMichelin.

    And by the way even if it was working it had only Western Europe maps, so if you travel in whole Europe forget about it - I asked TomTom to buy complete Europe maps and they answered me to wait till they produce them - currently you can not buy them because the new fancy MapShare maps are not ready yet - it is pathetic for the supposed leader of the GPS market ???

    :twisted: :twisted: :twisted:

    Posted by: wolfie665 at October 24, 2007 4:13 PM

    Great review, thanks. I am also very excited about Mapshare, POI's and the Help Me function. Looking forward to hearing more about these features in the future...

    Posted by: techie22 at September 21, 2007 4:48 PM

    I had the chance to play around with the UI and I really liked it. Very similar to older models, but has great new features that are east to figure out how to use. I definitely agree and see the Map Share feature as innovative. I'm excited to see how the feature works in a few months when more people have been using it.

    Posted by: Rafflewaz at September 21, 2007 1:17 PM
    Post a comment

    Remember personal info?

    Please enter the letter "i" in the field below:
    Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
    Join the Mailing List Mailing List
    Enter your Email

    Powered by FeedBlitz

    facebook_badge.jpg twitter_badge.jpg

    Subscribe - RSS
    Site Navigation

    Visit our other properties at!



    This weblog is licensed under a Creative Commons License.

    Powered by
    Movable Type 6.3.6
    All items Copyright © 1999-2017 Blogpire Productions. Please read our Disclaimer and Privacy Policy