How to Sell a lot of GPS Units
So Garmin had a pretty good day yesterday pumping the airwaves with special values for all of those couch surfing bargain hunters, so special in fact, that QVC let a press release rip to mark the occasion. So apparently QVC has a “Today’s Special Value” feature that launches one product at a bargain price for that day; the result was 51,000 Garmin Nuvi 250W sold out by late in the afternoon. QVC is backing up that GPS systems will be hot this holiday season, and I think so too. If anyone knows the price they were offering these for as part of the "Today's Special Price" program, let us know and leave a comment. They have them at list price now, I am just curious about what they sold these through for.
I fully expect to see GPS systems at or below $99 this year on Black Friday and everyday prices well under $200 for big name units. While not quite a stocking stuffer, the prices will get a lot of them wrapped up as presents this year.
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Posted by Scott Martin at October 10, 2007 7:41 AM
I read your article on the Garmin 250W. I was fortunate to get one at the TSV price of $289. It's very easy to use and is a great entry level GPS device. Yesterday, I was shopping at a well-known discount electronics store in the Los Angeles, CA area and they were selling it for $459.
If they reduce the prices for GPS systems on Black Friday, I will be giving them as gifts to my family.
Mira, I hope they reduce the prices on Nuvi's for Black Friday too. We'll be watching closely.