New TomTom TV Ad - Go Confidently

New TomTom TV Ad is out on You Tube, and they pick up on a theme that I think is the essence of the GPS for so many users, especially people who see the device as a safety device. "Confidence" - the GPS gives you confidence to go where you may not have been so confident before, and with the advent of buttons like "Help Me" on the TomTom and others, you get the confidence to know that you can find help and that they can find you.

Key to this confidence message in this ad is the mom driving in the middle of no where, with her sleeping baby in the back seat. I like the cry of the bird in the middle, making you think that a bird of prey is about to get you.

Via Club TomTom

Read More in: Automotive GPS

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