Sirius Satellite Radio Traffic Services - "Travel Link"
Sirius is getting into the data feed game, and will provide traffic feeds to new Ford and Lincoln vehicles under the name Travel Link. Not only will you get real time traffic fed to the device, but you will get weather, sports scores, fuel prices and movie information.
Might not seem like a lot, but this is definitely a change; more availability of traffic information means more demand for better services. I think that traffic information is the next level of excellent after navigation for an in car GPS. The issue right now is that the data distribution system (TMC and MSN Direct) has limited bandwidth. With more bandwidth comes more data, and after talking with key traffic data providers, there’s plenty of data to be had. I’ve written a lot on traffic capabilities, and have laid out some key advances that are needed and what a traffic service may look like with better technology. Increased bandwidth is one of the pillars of this capability.
Look for Sirius Traffic Link on Ford and Mercury vehicles equipped with 8-inch touch screen navigators in the 2008 model year. The vehicle comes with 6-month trial subscription to the service.
Thanks Jim for sending this in.
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Posted by Scott Martin at November 16, 2007 7:17 AM
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