January 17, 2008

Garmin Online - Recent Moves

Garmin is slowly creating a bigger web presence with new GPS launches. All of this is a little interesting as the world of the GPS experience continues to move online and give Garmin a little slice of the online pie. It's not about the GPS for some of these it's about the GPS as the tool to enjoy a better experience or explore a bigger world. For some it's another revenue stream. Games on a GPS, and Garmin Connect give the GPS Giant a small stream that supplements the money that they earn on the device. With the GPS become the "Razor" and the ads, subscriptions and other revenue streams that area associated with the GPS become the "Blades"? Who knows.

  • "Where I Go" - Think of it as Geocaching on steroids, when you get to a location you get a little easter egg playing for you on your device, giving you a small treasure, or maybe directions to the next location; all a grown up version of Geocaching. See the Whereigo website.

  • - Games on a GPS! - With the launch of the Garmin Nuvi 5000, Garmin also launched Games for the GPS. "OK kids stop playing with the GPS and let daddy figure out the directions to the cabin" Only a few games are available now, but more should be coming. See Garmin.com/games or My GPS Games.

  • Garmin Connect - The reincarnation of MotionBased, the start-up site that helped thousands post runs and bike rides for others with GPS units to enjoy. Track your progress online and see the results. see the Garmin Connect page. There is also a place where you can swap your motorcycle rides too - Zumo Connect

  • Send to My GPS - On the New MSN Equipped Nuvi 760 and 860, you will be able to connect with Windows Live and send information to your GPS over the MSN Direct network. Depending on how the deals are structured, Garmin could be getting into ad supported websites giving them a nice little check from Ad Words or similar. What advertiser wouldn't want to target people who are cruising a website, searching for things like "Hotels near Chicago", "Fine Dining near Concert Hall XXXX"? Get eyebalss, drive revenue.

    Read More in: CES 2008 | Garmin GPS News

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    Posted by Scott Martin at January 17, 2008 6:56 AM
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