January 6, 2008

Magellan 5340 + GPRS - Connected GPS

Maestro5340_Google_RT_Hi499x436.jpg

Magellan is working with Google for their launch of a cellular networked (GPRS) GPS, that will be announced at CES 2008. The announcement is key and sets them up for taking part in the next generation of connected GPS units. This connectivity will allow you to search while on the road in databases other than the included listing of Points of Interest. Expect it to hit shelves in March.

Dash navigation broke the news on this type of connected device over a year ago, and their unit is able to integrate with an online "My Dash" webpage where you are able to do certain searches, and send results to your GPS over the cellular network. While on the road, you are able to search Yahoo Local for results in typical search patterns (i.e. Sushi), and not just search for places by their business name. Magellan is expected to follow with their own web tool to send results to your GPS.

No word on advanced traffic capabilities, but I fully expect them to have the advanced capabilities that Dash offers. In my mind this is the big reason Dash will be attractive. These capabilities include historical average speeds and a higher bandwidth for pumping down current traffic conditions including traffic flow data.


Why would this traffic inclusion be significant?

Dash is working with TeleAtlas, who is working with Inrix for their historical traffic data. However, Magellan works with NAVTEQ, who bought Traffic.com, and the inclusion of historical traffic data would signal to me that this capability is also open to the other key user of NAVTEQ maps; Garmin.

Look for more news on Connected GPS in the coming days.

Thanks Jim for sending this in.

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Posted by Scott Martin at January 6, 2008 9:00 AM

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