Navteq - Traffic via HD Radio, Mobile Phones
Setting the stage for what may become the year of the Smart GPS, traffic updates are finally looking like they are going to take the steps we have talked about for some time to jump into a new generation of higher bandwidth and more useful alters and data.
Navteq has announced that they are ready to provide traffic information, weather and other location based information via an HD Radio stream. There was a trial of this capability last June, and one had to think that this was coming sooner than later. Using the HD Radio stream, allows them to send a lot more data to the units, meaning richer flow data (color coded roads, slow, medium fast flow), and more reason codes than the standard number offered on the RDS system.
In related news, NAVTEQ announced that they will offer a new application that will deliver traffic updates, over mobile phones. The product is being demoed at CES.
Read More in: CES 2008 | Traffic News
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Posted by Scott Martin at January 8, 2008 6:47 PM