January 21, 2008

Via Michelin to Quit GPS Market


Word out of Europe says that Via Michelin is going to quit the GPS markets there. No word on the status of the small offering here in the US. Via Michelin, known for their tires and to some extent in this country their travel guides, tried to make a go of it i navigation devices by offering their content on GPS navigation systems. It does not appear that they were able to get as far as they wanted with the markets.

Magellan has taken a different track, by incorporating AAA (American Automobile Association) travel guide information in their navigation systems. So, while the AAA content is a nice ad-on, it's not the basis for its own GPS. Maybe Michelin will follow this strategy in Europe where their travel guides are well known and sell the content to another navigation device company. On the other hand, maybe connected GPS devices, makes this single source supply of travel information obsolete.

And so, Via Michelin joins a growing number of companies that have tried to either get into the GPS market or have launched and failed, including Philips, JVC, and Cobra.

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Posted by Scott Martin at January 21, 2008 6:52 PM

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