February 21, 2008

Dash Delays Shipments until Late March


Readers from all over are sending in their emails that they got from Dash Navigation today announcing that their units will not ship until Late March. Citing their concern for shipping a product that was technically ready, they want to make a few more changes. I used to work for a consumer products company and it was never a good thing to slip a ship date once you made it public, so if you had to, it must have been a pretty big reason.

Want more information? See my post after a Hands On Usage of the Dash Express

See the text to the letter after the jump.....

Thanks again for placing your pre-order for the Dash Express. We're writing to give you an update on when you can expect to receive your device. We're sorry that we haven't been in touch sooner.

We've spent the past few weeks conducting extensive product testing to assess our readiness to ship. While we've made a tremendous amount of progress on the product, we have a few remaining items we would like to address before we release it. We'd like to ask you to hang on for a bit longer as we complete this development work. We're setting a firm ship date of March 27th, 2008, and are committed to doing whatever it takes to meet this goal.

We value your business and we appreciate your patience as we complete this process. You will soon have your hands on the groundbreaking connected GPS device that you - and the industry - have been waiting for. We can't wait to get it to you.

Best regards,

Paul Lego

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Posted by Scott Martin at February 21, 2008 9:19 PM

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