GPS Market in US Explodes in Q4
GPS World Magazine has a good write-up on the GPS market, its developments and some of the critical numbers coming off the big fourth quarter in 2007 which saw cheap GPS deals at every major Black Friday player, and out of stocks online for days as people scrambled to get one of the hottest gifts of the year. While total year shipments jumped 148%, Q4 shipments jumped over 400%. While that's a lot, and there were 6.7 million sold in Q4, there's still plenty of people without one. A couple of key points below, check out the whole article for more information on the US market and the growth in the Asian Pacific markets as well.
Canalys estimates that around 6.7 million PNDs shipped in the United States in Q4, representing 55 percent of the total for the year. In Q4 2006 the figure was below 1.5 million, showing just how much the market has grown and the extent to which the United States, once tiny compared to the European market for such devices, has become a major arena for the many competitors in this industry, Canalys observed.
Looking at the market for all mobile GPS navigation devices (which includes smart phones that have integrated GPS and an activated on-board solution), Canalys puts market leader Garmin's share in the United States in Q4 at 47 percent, almost exactly where it was a year earlier. Garmin is followed by TomTom at 21 percent Magellan at 17 percent and then Mio Technology at 6 percent -- the top four hardware vendors have more than 90 percent of the market. A year earlier they had 80 percent between them.
Via GPS World
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Posted by Scott Martin at March 18, 2008 7:14 AM
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