March 20, 2008

Navigon Claims #2 Spot in Feb. for Hot Navigon 2100

Navigon has claimed the #4 overall GPS Brand spot and the #2 spot behind the sales of the popular Navigon 2100. Clearly they have captured the attention of bargain hunters with the Navigon 2100, as it has been seen retailing for some pretty low prices. While some may think of it as buying marketshare, others I am sure think it a shrewd move to make their brand name well known. The interface is refined, and has a look and feel that shows that they know what they are doing and aren't satisfied to churn out yet another plain old interface that is unremarkable. On the downside, I still found some issues with the ease of use, that I would expect them to iterate on the next improvement round. See my Full Review on the Navigon 2100 for more information.

Press Release Follows....after the jump.

NAVIGON Inc. has climbed into the number four position in the personal navigation category just six months after the company's maiden launch of personal navigation devices (PNDs) by earning a market share of 11.5 percent (unit volume shares) in February, according to The NPD Group's Retail Tracking Service. NPD also reported NAVIGON's feature-packed NAVIGON 2100 grabbed the number two slot as the best-selling portable GPS device among all units sold in February.

Two months after its debut, the NAVIGON 2100 broke into the ranks of the top ten best selling systems in December 2007, before climbing to the number two spot in February 2008. NAVIGON credits the NAVIGON 2100's momentum to the unit's compelling high-end features such as Reality View™ and text-to-speech, as well as its wallet-friendly MSRP of $249.

NAVIGON is weeks away from launching a follow-up to the NAVIGON 2100, the NAVIGON 2100 max, which features a wider, 4.3 inch screen, spoken driving directions via text-to-speech, DirectHelp™ to alert roadside assistance providers and NAVIGON's exclusive 3D Reality View to navigate complex interchanges. The NAVIGON 2100 max will sell for an MSRP of $299 and can be purchased with FreshMaps, a service accessory that provides up to 12 map updates in three years and is compatible across the company's product portfolio.

"NAVIGON provides more features that matter and we're finding this is really resonating with consumers," said Andreas Hecht, NAVIGON's president for the Americas. "Our portfolio exemplifies that we put the customer first and that we invest a great deal of thought and energy into making them happy they purchased a NAVIGON."

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Posted by Scott Martin at March 20, 2008 9:10 AM

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