March 25, 2008

Mio Announced Moov 200, 210, 300, 310 for US

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Fresh off the announcement at CeBit of new Mio Moov models for Europe, Mio has announced the lineup officially for the US. The line will feature a newly designed set of hardware that takes the sleek design of the past to a more refined level. The hardware will also have an up to date chipset in it for fast satellite lock times, virtually eliminating lag times when you use the unit on a regular basis. The SiRF star III with InstantFix II capabilities actually predicts into the near future where satellites will be so it knows where to look, essentially to find them when you turn it on the next day.

The Mio Moov 200 and 210 are standard screen, 3.5-inch models, while the 300 and 310 are widescreen 4.3-inch models. The 210 and 310 add TMC traffic built in and come with a 1 year subscription to the service. Not bad for the prices. The list prices for the Mio Moov 200, 210, 300 and 310 are $179.95, $199.95, $229.95 and $249.95 respectively; expect some discounting and sales off of those points. I think these prices are set to pit them against the Navigon deals of late where they must be taking market share from Mio. While $179 may not blow your doors off, thats list price, and for only $249, you get a widescreen with TMC traffic and a 1-year subscription; that's a pretty good price. then if you look at the pricing structure, they are charging $20 more for TMC with a 1-year subscription; who wouldn't want this if they deal with traffic on a regular basis?

Finally the Mio Moov series represents a move away from the iGo software interface that they relied on up until now. Some thing the departure is a good thing, some do not. I will reserve my judgement for when I get my hands on one and try it out myself.

Press Release follows.......


Mio Technology, a leading worldwide supplier of personal GPS navigation devices, announced the Mio Moov product family -- four new personal navigation devices that combine Mio's hardware expertise with a fresh user interface. This is the first set of Mio Technology products to incorporate software developed internally, using design and content proficiencies from the recently-acquired Navman. Mio Moov 200, 210, 300 and 310 emphasize straightforward navigation and provide an excellent value that makes quality GPS attainable for many consumers.

"Our goal is to bring GPS navigation to everyone," said Kiyoshi Hamai, North American sales director, Mio Technology Ltd. "By combining world class hardware with a newly-designed interface we are able to deliver a fantastic navigation experience at a fantastic price. Knowing where you're going is no longer a luxury."

It's a Widescreen World

Mio Moov 300 and 310 both feature a 4.3-inch widescreen window to the world of navigation, which allows for more on-screen information. The devices also incorporate text-to-speech functionality to call out actual street names when making turns, to help drivers keep their eyes on the road. These features, paired with a redesigned user interface and more than 3.5 million points of interest -- including restaurants, hotels and gas stations -- help users find new hot spots in their neighborhoods and beyond, turning everyday driving into a daily adventure.

Mio Moov 310 also comes with a one-year paid Traffic Messaging Channel (TMC) subscription. Powered by ClearChannel's network of affiliates, TMC provides real-time updates on accidents, detours and construction that could delay or prevent drivers from reaching their destination. TMC updates are automatically displayed by the Moov 310, along with suggestions for routes around the obstruction.

Hip to be Square

Mio Moov 200 and 210 sport a 3.5-inch, square-shaped display with a bright, anti-glare screen for easy viewing in any environment. The devices take the hassle out of driving with text-to-speech voice guidance to let drivers focus on the road, not on the GPS screen. Mio also incorporated more than 3.5 million points of interest into Moov 200 and 210 to ensure that everything from the gas station on the corner to the local Italian restaurant is within reach. Mio also tackles one of the biggest challenges facing drivers today -- traffic. Mio Moov 210 includes 12 months of free TMC real-time traffic updates, making it easier for users to route around trouble areas. All of these features for less than $200; being square never sounded so good.

Sync Up -- Faster!

Mio Moov product line features new SiRFInstantFixII GPS receivers, which deliver faster GPS signal locks so users can begin navigating as soon as they are ready to drive. SiRFInstantFixII can find and lock a GPS signal in as few as five seconds during typical device start-ups, almost half a minute faster than other GPS devices. For users in cities where tall buildings can impede GPS signals -- creating "urban canyons" -- a fast signal requisition can be the difference between missing a turn and arriving on-time.

Mio Moov Product Specifications

With pre-loaded maps of all 50 U.S. States and Puerto Rico, Mio Moov is ready to operate in minutes with no computer set-up required.


Price and Availability

The MSRP for Mio Moov 200, 210, 300 and 310 are $179.95, $199.95, $229.95 and $249.95 respectively. Mio Moov GPS navigators will be available at Radio Shack, Circuit City and other participating retailers on April 1.

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Posted by Scott Martin at March 25, 2008 6:51 AM

Recent Comments

Do they have bluetooth?


Posted by: B at March 28, 2008 1:08 PM
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