March 27, 2008

Dash Express on Sale At Amazon - New Lower Price $399


It's been a long time coming, but the Dash Express is finally shipping, and they made sure that they will make some headlines with an exclusive partnership for the first month's sales through, as well as a BIG price drop from the early numbers of $600 - $800, and down from previously advertised level of $599; now available for $399.

I was told the other day by Dash that even those of you who pre-ordered will get the new lower price.

The Dash Express is available for purchase immediately at the Dash Store at Amazon

Stop back later today for my: Dash Express First Impressions Review.

The press release follows.....

Dash Navigation, Inc. and, Inc. today announced that the highly anticipated Dash Express™, the first Internet-connected GPS device, is now shipping. Designed to deliver the most accurate traffic and destination information to consumers in their cars every day, the Dash Express is available for purchase immediately in's Electronics store at

With two-way connectivity, Dash Express delivers traffic and destination information in exciting new ways, and offers a wide range of unique capabilities.

Key features include:

TruTraffic™: Powered by the Dash Driver Network
Dash approaches traffic in an entirely different way - by collecting information from other people driving real commute routes, during real commute times. Each Dash Express anonymously and automatically sends its position and speed back to Dash's servers. The servers then update all of the other Dash devices in the area with current road speeds, providing the most up-to-date traffic information available. The larger the Dash Network grows, the better traffic information becomes. Even the first Dash devices in an area get great traffic data since Dash also receives traffic information from road sensors, commercial fleets and other sources through its partnership with Inrix, the premier traffic data provider in the U.S. Dash adds further value by using these initial cars to calibrate the sensor data. The Dash Driver Network provides coverage on nearly two million miles of U.S. roads, and offers the only source of traffic flow data for arterials in addition to highways. The Dash traffic model also tracks approximately ten times more road segments than any competitive products.

Internet-connected: Live content in your car.
Unlike other GPS devices that can only access content from a static, pre-loaded database, Dash provides the most current, locally relevant information by using the power of the Internet, including Yahoo! Local search and other trusted websites. With a touch of a button, customers can find everything from the cheapest gas station (and sort by price) to the latest concerts, the best restaurants, the closest yoga studios, dog-friendly parks or even nearby apartments for rent.

AutoUpdate: Advanced and always up to date.

With its exclusive AutoUpdate feature, Dash has the unique ability to update and improve the Dash Express without requiring customers to connect it to a computer. Dash can automatically and wirelessly update software, maps*, and historical traffic information.

MyDash: Plan and personalize from your PC.
Using the Send2Car™ feature, customers can send any address from the Web or e-mail directly to their device in seconds. Customers can even use the MyDash website to find or create new search lists and categories, and send them right to the Dash Express.

"With more and more customers visiting Amazon to research and purchase GPS devices, our goal is to continue to offer a wide selection and exclusive access to the latest and greatest consumer technologies," said Paul Ryder, Vice President, Consumer Electronics at "GPS is one of the fastest growing consumer electronics categories and we are pleased to be partnering with Dash to bring their next generation solution to our customers,"

"The synergy between Dash and Amazon make this a perfect pairing to bring this first-of-its-kind product to market," said Paul Lego, CEO of Dash Navigation. "Amazon understands and caters to our tech savvy target customers and Amazon's Electronics store is one of the first places they turn for product information and customer reviews. We can't wait to get the Dash Express into the market so that we can start providing great real-time information to consumers in their cars every day."

"Personal navigation devices have to transform into dynamic services that go beyond simple directions and provide daily relevance to consumers," said Thilo Koslowski, vice-president and automotive practice leader at Gartner. "Successful navigation offerings will leverage network-based and community-generated data insights to offer a complete navigation experience and to build the foundation for new innovative location-based services in the future."

Pricing and availability

The Dash Express is available at for $399.99 and qualifies for FREE Super Saver Shipping or free two-day shipping with Amazon Prime.* Dash Express comes with a FREE three-month trial period and monthly rates are available for as low as $9.99. As part of any service plan provided by Dash, customers get data usage, including all map and software updates, traffic information as part of the Dash Driver Network, access to Yahoo! Local search and unlimited access to MyDash. There are no extra cellular or WiFi charges--Dash takes care of it all.

More information about the Dash Express and Dash Navigation is available at

* Some restrictions apply; see for details.

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Posted by Scott Martin at March 27, 2008 12:01 AM

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