May 2, 2008

Nuvifone - at AT&T Testing the $500 Price Point


Engadget had this story yesterday on Garmin testing Nuvifone ideas and potentially price points. Typically this type of concept testing is done far in advance by the maker of the product to test out features and designs, and yes price points. At this stage in the game, this concept is probably checking out the appeal of the carrier, the wireless features and the price point of the phone.

The $500 price tag is not so outrageous now, but Apple, who is rumored to be putting real GPS capability into the next generation of the iPhone, is also working with AT&T. Now a recent BusinessWeek article speculated about AT&T dropping the price on the iPhone as a way to spur on demand in this sluggish economy. That $500 price point for the Nuvifone all of a sudden would be pretty expensive in comparison.

Thanks Jim for sending this in.

Read More in: Garmin GPS News | Mobile Phone GPS

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Posted by Scott Martin at May 2, 2008 6:27 AM

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