May 19, 2008

NAVTEQ Upgrades Traffic Patterns Offering


NAVTEQ has updated their Historical Average Speed product, called NAVTEQ Traffic patterns, including more connector roads to stretch out coverage to over a million miles of roadways across North America. The Traffic Patterns product was announced back in February 2007, and announced a partnership to product GPS units with the data through Intellinav this past January.

So let's review:

  • Dash Navigation has a deal with TeleAtlas for maps, who has a deal with Inrix for historical Average Speed data.
  • TomTom has the new TomTom GO 730 and GO 930 with "IQ Routes" that have a proprietary database of speeds gathered through its TomTom HOME application when you sync your TomTom and allow them to capture anonymous user data (opt in). TomTom uses TeleAtlas, but not Inrix. Oh yea, and TomTom is buying TeleAtlas.
  • Google Maps is using historical average speeds allowing you to "forecast" your time of travel and see the corresponding traffic issues based on Historical Average Speeds.
  • Garmin uses NAVTEQ maps and I had hoped for an entry from Garmin already using Historical Average Speeds to round out the pack.

More on the NAVTEQ upgrade from its Press Release.....

NAVTEQ, a leading global provider of digital map data for location-based solutions and vehicle navigation, announced the availability of NAVTEQ Traffic Patterns(TM) North America v3.0, a significantly updated historic database which includes typical traffic speeds on nearly one million miles of primary and secondary roads across the United States, Puerto Rico and Canada.

NAVTEQ Traffic Patterns gives product developers and service providers a reliable, easy-to-use data set for a variety of smart-routing applications. Routing applications utilizing NAVTEQ Traffic Patterns put at drivers' fingertips the information they need to decide when and how to avoid typically congested areas. From commuters to emergency service providers, NAVTEQ Traffic Patterns enables more accurate route planning and improves trip time estimates based on likely traffic conditions.

NAVTEQ Traffic patterns is created using historical observations from GPS probe and sensor data which is aggregated, verified and then matched to traffic location codes in the NAVTEQ Map database.

Traffic Patterns v3.0 includes:

  • Additional coverage for the U.S. and the inclusion of Puerto Rico and Canada

  • Expanded coverage on high-volume surface roads including interconnecting highways, which provides more alternate routing options

  • Additional probe source data for existing roads (contributing to more than five billion processed GPS probe points)

  • A holiday traffic appendix featuring historical traffic patterns for national holidays in the U.S. and Canada

"NAVTEQ Traffic Patterns v.3.0 demonstrates up to 33% improvement in travel time accuracy when compared with typical speeds and posted speed limits on freeways and surface roadways," commented Howard Hayes, Vice President, Traffic for NAVTEQ. "For example, NAVTEQ Traffic Patterns details specific road segment speed information that can indicate daily congestion on I-94 in Chicago between 9 and 10 a.m. instead of relying on the posted speed limits. By matching the traffic data to location markers in our map and driving thousands of miles of roads to test for accuracy, NAVTEQ Traffic Patterns offers a comprehensive, high quality solution for application developers to offer more routing features for today's navigation products."

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Posted by Scott Martin at May 19, 2008 6:40 PM

Recent Comments

Please help me. I live in the Washington DC area

I wrote a blog about the Urban Myth of GPS with Traffic. Over 2,000 people have read it and NOT one person has suggested a solution.

All I want is a GPS that will automatically (or with a pop up) reroute when it detects traffic. It will then give me the fastest route, considering the traffic in the alternative routes.

(What I dont need is pressing a button that allows you to detour when you see a jam, as that can just lead you to another jam)

I bought 2 Tom Toms that claimed to have this service, but I couldn't get either to work. I even bought the $100 TMC add on and it didn't pick up anything.

Please I beg of you. Which is the best and least expensive option (I don't need music or text to speech) to have a truly working traffic GPS?

Please be my life savor!


Posted by: Frank at June 1, 2008 2:06 PM
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