June 24, 2008

Apisphere & Traffic Cast Team Up - Location Aware Future

Apisphere and Traffic Cast teamed up to continue to grow a robust offering of location aware living that will no doubt start to shape how we look at navigation and the role it plays in our lives.

Data/Environmental Awareness - Traffic is not the only thing to consider when we need to get somewhere, but it's the easy one to understand. Got to get to the airport, traffic is slow, leave early; easy to understand. Traffic Cast will be providing this pretty big component in this deal.

What about the fact that what you really need to get on the 5:15PM flight back home? There are a lot of things that impact that; traffic, time needed to return the rental car, the normal security line length, as well as the fact that your airplane is coming from Atlanta and they have thunderstorms going on there right now; your inbound plane is already 30 minutes late; delaying your flight..... All of this needs to be projected into the future. I don't want to keep checking this information for data right now; I need to know what time I need to leave the meeting this afternoon to hit the airport.

Yes, I'll take this on my iPhone now thank you.

Press Release below....

Apisphere, a leading provider of location-awareness services for mobile business applications, today has partnered with TrafficCast International, a pioneer in traffic data analysis and personalized travel advisories, to develop products and services that will add traffic congestion and travel time forecasts to mobile navigation and routing solutions.

The strategic partnership combines Apisphere's expertise in bringing location-awareness information to mobile devices with TrafficCast's experience utilizing traffic science to provide the most accurate traffic data aggregation and analysis. Together the companies will develop a series of solutions to allow users to access traffic information on their mobile devices so they can plan for accurate arrival times or change travel routes while in transit.

"With this partnership, people will no longer need to rely on expensive in-car assistant programs for real-time traffic updates and route recommendations," said Connie Li, president and CEO of TrafficCast International. "With Apisphere's understanding of the demanding requirements of delivering dynamic data and TrafficCast's commitment to providing actionable traffic information, together we are providing the best solutions to help mobile users navigate their routes."

The partnership will leverage Apisphere's Geo-Enabled Mobility (GEM) platform which delivers mobile content, including applications and messaging - triggered to launch when users enter specified locations. This will be combined with TrafficCast's proprietary 'traffic science' to adapt available information to the parameters of particular distribution channels. TrafficCast currently collects real-time information from more than 350 data sources including incidents, speed, construction and weather to produce real-time and forecast travel information for clients.

"Traffic updates and travel time forecasts are crucial information for commuters and companies who rely on mobile teams," said Craig Harper, CEO of Apisphere. "Delivering this information in real-time to multiple users across the country requires precise underlying data analysis and an effective delivery platform which this partnership will uniquely provide."

Read More in: Mobile Phone GPS | Traffic News

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Posted by Scott Martin at June 24, 2008 8:33 AM

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