July 1, 2008

Google and TeleAtlas in 5-Year Tie Up - Share Map Improvements

teleatlaslogo.jpg

TeleAtlas announced that they are in a 5-year agreement with Google to use the TeleAtlas data and maybe more importantly get the Google Map user base to send back map improvements. The MapShare movement on TomTom's side (TeleAtlas' new owner) was a brilliant move to get community involvement in fixing map errors. While the numbers of fixes coming in from MapShare users pale in comparison to the changes initiated by TeleAtlas in-house changes, the program collects potentially obscure changes that it wouldn't normally catch. Extending the community aspect to this error fix makes sense and continues to spread the message that TeleAtlas has up-to-date maps; a perception that they haven't always enjoyed here in the US.


Press Release follows.....

Gives Google Access to Tele Atlas Maps Worldwide for Mobile, Online and Desktop Applications, Tele Atlas Access To User Input for Map Changes


Tele Atlas announced that Google™, a top web property in all major global markets, has signed a long term license agreement with the company that gives Google access to Tele Atlas maps and dynamic content in more than 200 countries around the world.

The agreement spans Google's current and future map-based services and navigation offerings across mobile, online and desktop environments. These include the Google Maps™ and Google Earth™ services and mobile applications such as Google Maps for Mobile™. The agreement also gives Tele Atlas access to edits for its maps from Google's community of users, whose suggested changes can help the company further increase the quality and richness of Tele Atlas maps.

"Google's innovation and leadership is undisputed, and we are proud to have the opportunity to be the map foundation for one of the world's most progressive web companies," said Bill Henry, CEO of Tele Atlas. "This agreement is important too because it gives us access to input from a significant online community of map users, whose feedback can help us keep our maps fresh and accurate."

"Geospatial data enhances global search significantly by organizing data and delivering results based on location," said John Hanke, director of Google Earth and Google Maps. "Tele Atlas' map quality and the company's innovative approach to business were the key drivers for our decision."

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Posted by Scott Martin at July 1, 2008 7:24 AM

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