Garmin Market Share Solidifies

According to DigiTimes, NPD is indicating that Garmin's market share has solidified in the second quarter at 55% of the US market, opening up a 37% share gap versus the #2 in the Market TomTom. Recall TomTom knocked out some great deals over the holidays and shrunk that gap to 9%. The other big GPS sales season - the Summer Driving Season wasn't as kind.

Garmin appears to be focused on delivering solid models to the market at very attractive prices with little to no price premium versus TomTom for a "similarly" featured model. On the Entry Level, there are some subtle differences, which make it hard for TomTom to position its TomTom ONE versus the Nuvi 200; as the TomTom is more feature packed than the Nuvi, but they both command the low priced entry level spot in their respective lines making them an easy comparison.

Magellan remains in the number three spot, while Navigon and Mio round out the pack.

NPD Reported Shares Second Quarter 2007:

Garmin - 55%
TomTom - 18%
Magellan - 13%
Navigon - 4%
Mio - 3%

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