July 24, 2008

Garmin Market Share Solidifies


According to DigiTimes, NPD is indicating that Garmin's market share has solidified in the second quarter at 55% of the US market, opening up a 37% share gap versus the #2 in the Market TomTom. Recall TomTom knocked out some great deals over the holidays and shrunk that gap to 9%. The other big GPS sales season - the Summer Driving Season wasn't as kind.

Garmin appears to be focused on delivering solid models to the market at very attractive prices with little to no price premium versus TomTom for a "similarly" featured model. On the Entry Level, there are some subtle differences, which make it hard for TomTom to position its TomTom ONE versus the Nuvi 200; as the TomTom is more feature packed than the Nuvi, but they both command the low priced entry level spot in their respective lines making them an easy comparison.

Magellan remains in the number three spot, while Navigon and Mio round out the pack.

NPD Reported Shares Second Quarter 2007:

Garmin - 55%
TomTom - 18%
Magellan - 13%
Navigon - 4%
Mio - 3%

Read More in: GPS News

Related Articles:

Came straight to this page? Visit GPS Lodge for all the latest news.

Want to share this post with others? digg this and add to del.icio.us.

Posted by Scott Martin at July 24, 2008 6:35 AM

Comments

Post a comment









Remember personal info?




Please enter the letter "n" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Email This Entry: Garmin Market Share Solidifies
Email this entry to:


Your email address:


Message (optional):


Join the Mailing List Mailing List

Enter your Email


Powered by FeedBlitz
Subscribe - RSS

Site Navigation

Visit our other properties at Blogpire.com!

Archives
Blogpire Sites

Green-Tag-Logo_type-grn.gif


This weblog is licensed under a Creative Commons License.

Powered by
Movable Type 4.12
All items Copyright © 1999-2008 Blogpire Productions. Please read our Disclaimer and Privacy Policy