July 28, 2008

TomTom Adds New Management

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TomTom made a few management changes yesterday that look like they are trying to position themselves to make another big push on innovation and design work. The big change that stuck out for me was to bring on a former Apple exec, Ken McAlpine to be in charge of product design and usability. His resume includes working on the iPhone, MacMini and a host of other projects are Apple. Very interesting move - can't wait to see where TomTom goes with this influence.

Full press release follows after the jump.....

Thanks Jim for sending this in.

TomTom announced a new structure to its portable navigation (PND) division. Corinne Vigreux has been appointed managing director, Ken McAlpine will join as senior vice president product design and Alex Batchelor will join as executive vice president marketing.

"These appointments reflect the high level of expertise and industry experience we are seeking and we look forward to benefiting from their insights and knowledge," said Harold Goddijn, TomTom CEO. "By ensuring we have the right level of management within TomTom we will continue to meet our goal to deliver the very best in-car consumer navigation experience for our customers."

Corinne Vigreux is a co-founder of TomTom and has played a leading role in growing the company from a small organisation into a global player in the consumer electronics market. Vigreux's key responsibilities have focused on defining and driving the company's global sales strategy and geographical expansion, overseeing product management as well as developing partner and retail relationships. She is a key visionary in the car navigation industry and has played an active role in this fast growing market from the beginning. In her new role as managing director she will be responsible for all aspects of TomTom's retail business, including product management, P&L, sales, marketing and HR.

Ken McAlpine is an engineering professional with 27 years' experience in consumer product design, manufacturing and project management. McAlpine was previously employed as director of engineering with Apple Inc, based at the head office in Cupertino, California. McAlpine was involved in the development of, among other products, the MacMini, AppleTV and iPhone. Additionally, McAlpine led Apple's laptop engineering teams, which were responsible for engineering management, program management, electronic circuit design and support of all Apple laptop products. McAlpine will be responsible for product design and usability within TomTom's PND division ensuring that the user experience is consistent across all TomTom platforms.

Alex Batchelor has almost 20 years' marketing and international brand management experience. He has guided, developed and managed world-class consumer brands, such as Orange and Unilever. His expertise lies in both marketing strategy and brand building--most recently he was marketing director at Royal Mail Group. He will be responsible for managing the TomTom brand internationally and positioning the combination of TomTom's products and services as the premier in-car navigation solution.

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Posted by Scott Martin at July 28, 2008 6:11 PM

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